Research
Researchers have to be curious. They love the process of gathering information … who to ask, what questions to ask, and what the answers mean.
We at The Vandiver Group, Inc. are curious. But we’re also methodical. We want the research results to be accurate, to give a true picture, and to be able to get useful insight into what this information can tell us.
Under the name Insight TVGSM, we draw on several research tools to help companies, agencies and not-for-profit organizations get the information about attitudes and trends they need to make informed decisions. We approach research projects strategically. Using knowledge of your overall communication efforts, we implement a research process that coincides with your ultimate business goals.
The Vandiver Group has access to national and international trend data for hundreds of industries, and can place that wealth of relevant knowledge at your fingertips.
A key target for our research is often the Influencers - the percent of the population that help shape the thinking and purchasing behavior of the rest of America. Politically and socially active, trusted in their opinions, and sought out for buying advice, they are a strong indicator of consumer trends.
TVG also offers Pulse™ Feedback Software to our clients who need to track, sort and understand a large quantity of data. We can pinpoint themes, applications and trends. Pulse Software is a proprietary software program that allows TVG to organize input from a variety of sources (public forums, blogs, discussion groups, email, faxes, letters, media clips and Web sites) and compile it in a searchable form.