Public Relations
You have your story. But no matter how important or interesting your story is, it's tough to get attention these days. The clutter on TV and radio, in newspapers and magazines, direct mail and email, makes it hard for a story to get in the news, much less get the attention you want it to.
That's why you want to have your public relations handled by a firm that knows how to get attention. The Vandiver Group knows how to get your story told - by the right people, in the right way, at the right time, so that the right people pay attention. We know the St. Louis market, and the editors and reporters who make the decisions about what gets covered and how. We know how to approach them and what kind of stories to pitch them.
Good public relations is more than just generating press releases. Good PR is a combination of research, good relationships, and creativity. Research so you know who you're talking to and how to get to them. Good relationships so that you have the trust of the media that you're honest, ethical, and understand what they need to get the story right. And creativity because without an interesting angle, the story won't go anywhere.
Good public relations involves many different potential audiences - employees, stakeholders, citizens, investors, government officials - but the principles are the same. We can help you reach these audiences with the right message in the right places to get your story told.