GfK
The Vandiver Group's partnership with GfK gives us the resources of one of the world's top-five research companies. Trends change from year to year and it is critical for companies to stay on top of the changes. GfK provides valuable market data for you on ever-changing consumer trends. This resource is a strategic advantage that can help you stay ahead of your competitors and grow your company.
GfK also tracks the Influentials and where they are leading society. What are they thinking? What are they saying? How does it affect you and your business? Influentials account for one out of every ten Americans. They affect how others vote, where they eat, what they buy, and where they live. They recognize new ideas, sit on committees, write to public leaders, and even run for elected office. Influentials are also connected to various groups and organizations, which means they have the opportunity to spread your word and influence large groups of people. The Vandiver Group can help you reach this important group of people to target your message with exceptional results.